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Pre Fall 2019
A journey through a twilight world where
rock-and-roll’s elegance is suggestive of a bold early
1970s aesthetic. Debuted for the first time in
Shanghai, featuring artwork by local creatives to
mark Coach’s 15th year in China.
play the video
runway show
Meet The Creatives
Collaborations with renowned contemporary artists based in China were at the heart of the collection. Each reimagined our mascot Rexy and the creations were featured on accessories and ready-to-wear.
artist collaboration
Zhu Jingyi
Ink painter and cross media artist Zhu Jingyi creates sculptures based on traditional Chinese ink drawings, combining modern technology with a heritage artform. He playfully recontextualized Rexy in an authentic ink drawing.
artist collaboration
artist collaboration
artist collaboration
Yeti Out
Music collective Yeti Out bridges east and west with its series of pop-up raves and record releases. They incorporated Rexy into their signature graphic round face for ready-to-wear and accessories.
artist collaboration
Guang Yu
Known for his work with major cultural institutions, graphic artist Guang Yu’s typographical works offer new possibilities of thinking and design. For Coach, he played with Rexy’s teeth as a roaring motif in a graffiti-like way.
artist collaboration
artist collaboration
artist collaboration
Sui Jianguo
Sculptor Sui Jianguo’s forms are inspired by his observations on the artistic process in China. Collaborating with Vevers, he crafted a sculpture of Rexy that was photographed and turned into a distorted photo print for the collection.
Discover the Looks
#CoachShanghai
See the best bits––from backstage to the front row and our afterparty. Follow us on Instagram for more.

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